Issue: Facts and Figures03/2008
AGENDA SETTER
Communication ideas in the eyes of experts
06
All the makings of a resounding big bang
10
Washed away in a sea of green
LEADERS
Those who explain Europe
14
Spokespeople of the EU Commission
18
CEO Stockwatch by CARMA International
STRATEGIC THINKER
The academic stand on communication
26
Establishing a communications utopia
Communications do things for organisations. But what can organisations do for communications?
Johan Siebers
Communications do things for organisations. But what can organisations do for communications?
Johan Siebers
30
Future trends and strategic insights
A comprehensive study of the future of Communication Management in 37 European countries
Ansgar Zerfass and Dejan Vercic
A comprehensive study of the future of Communication Management in 37 European countries
Ansgar Zerfass and Dejan Vercic
TEAM PLAYER
How to improve personnel management and your career
36
Pulling in opposite directions
Communication departments can have surprisingly different priorities to the rest of their companies
Cagla Mie Femø Nielsen
Communication departments can have surprisingly different priorities to the rest of their companies
Cagla Mie Femø Nielsen
40
Corporate revolution for the people
In times of change, worker support needs to be the focus to ensure success
Leslie Szamosi
In times of change, worker support needs to be the focus to ensure success
Leslie Szamosi
BORDER CROSSER
44
Experiencing the unknown - PR-professionals working abroad
Interview with James Appathurai
Interview with James Appathurai
STORY TELLER
Looking at the important questions of communication
52
Speaking figuratively
PCommunicating to the media and shareholders can be contradictory, but building trust is key
Richard Morgan and Dafydd Phillips
PCommunicating to the media and shareholders can be contradictory, but building trust is key
Richard Morgan and Dafydd Phillips
56
An improved approach
Writing your corporate reports in a braver and bolder way will help inspire your shareholders
Alexander Fleischer
Writing your corporate reports in a braver and bolder way will help inspire your shareholders
Alexander Fleischer
60
If at first you don't succeed...
How a reapplication of investor relation rules helped a Luxembourg-owned firm find success
Piotr Andrzejewski
How a reapplication of investor relation rules helped a Luxembourg-owned firm find success
Piotr Andrzejewski
64
Online discussions, modern communities
Coupling financial communications with social media can breathe new life into old techniques
Vincent Dessain and Anders Sjöman
Coupling financial communications with social media can breathe new life into old techniques
Vincent Dessain and Anders Sjöman
68
A very public takeover
Huge amounts of money, media and manpower make large-scale acquisitions a tough nut to crack
Ernst Primosch
Huge amounts of money, media and manpower make large-scale acquisitions a tough nut to crack
Ernst Primosch
72
"Extremely defensive"
Interview with Arindam Nag
Interview with Arindam Nag
76
When careless talk can cost a country
Financial experts must choose their words carefully when communicating their crisis to the media
Gunnar Haraldsson
Financial experts must choose their words carefully when communicating their crisis to the media
Gunnar Haraldsson
80
From trust to betrayal
The fight against money laundering can cause considerable strain on banker-client relations
Bertil Cottier and Rudi Palmieri
The fight against money laundering can cause considerable strain on banker-client relations
Bertil Cottier and Rudi Palmieri
84
Another angle on a larger picture
A new and growing business unit can use external financial communications to its advantage
Christian Laursen
A new and growing business unit can use external financial communications to its advantage
Christian Laursen
BOOKS
88
Communications Reader
MOVERS
The latest changes of career
90
Career paths
ASSOCIATION
European Association of Communication Directors
92
Communication Directors
QUESTIONS TO...
The personal side of Communication Director
98
Frank Halder
