Issue: Look who's talking: Public Affairs and Public Relations' shared audience03/2008
AGENDA SETTER
Communication ideas in the eyes of experts
06
No Lisbon treaty "Yes"
10
Better living through chemistry
LEADERS
Those who instigate dialogue
14
Leading communications blogs
18
CEO Stockwatch by CARMA International
STRATEGIC THINKER
The academic stand on communication
26
PR and the public/private dilemma
It might be difficult, but it is up to PR to decide what is in 'the public interest' and what is not
Mafalda Eiró-Gomes
It might be difficult, but it is up to PR to decide what is in 'the public interest' and what is not
Mafalda Eiró-Gomes
30
The key to sustained growth
Strategic communication is the key to usher in a new era of economic potential in Portugal
José Luís Cavalheiro
Strategic communication is the key to usher in a new era of economic potential in Portugal
José Luís Cavalheiro
TEAM PLAYER
How to improve personnel management and your career
34
The bridge builder
He who would be a leader must be a bridge
Cagla Bekbolet and Philip J. Fleischmann
He who would be a leader must be a bridge
Cagla Bekbolet and Philip J. Fleischmann
38
Pride and purpose
Using Corporate Responsibility effectively can help get the best results out of your staff
Job van Harmelen
Using Corporate Responsibility effectively can help get the best results out of your staff
Job van Harmelen
BORDER CROSSER
42
Experiencing the unknown – PR-professionals working abroad
Interview with Kerry Underhill
Interview with Kerry Underhill
STORY TELLER
Looking at the important questions of communication
50
Talking in tandem
Public Affairs and Public Relations should be working together, not fighting each other
Marybeth D'Amico
Public Affairs and Public Relations should be working together, not fighting each other
Marybeth D'Amico
54
Similar, but not the same
The convergence of Political and Corporate Communications shows their differences
Elena Gutiérrez Garcia
The convergence of Political and Corporate Communications shows their differences
Elena Gutiérrez Garcia
58
Two-way dialogue or one-way street?
Harnessing the potential of Web 2.0 is proving to be a controversial direction for the EU
Asimina Michailidou
Harnessing the potential of Web 2.0 is proving to be a controversial direction for the EU
Asimina Michailidou
62
Communication and adaptation
Staying on top of new legislation may ensure a competitive edge for today's businesses
Ole Daugbjerg and Lars Dyrhagen
Staying on top of new legislation may ensure a competitive edge for today's businesses
Ole Daugbjerg and Lars Dyrhagen
66
Inspiring trust
Whether it is Public Affairs or Public Relations, establishing trust must be the first step
Arturas Jonkus
Whether it is Public Affairs or Public Relations, establishing trust must be the first step
Arturas Jonkus
70
Lost in translation?
The biggest challenge in EU Communications is getting over a coherent message in Brussels
Utta Tuttlies
The biggest challenge in EU Communications is getting over a coherent message in Brussels
Utta Tuttlies
74
Synchronised speaking
The difficulties of getting Public Affairs and Corporate Communications working together
Astrid Berg
The difficulties of getting Public Affairs and Corporate Communications working together
Astrid Berg
78
Coalitions, conflict and cooperation
The recent collapse of the Austrian coalition government proves the pitfalls of cooperation
Peter Filzmaier and Flooh Perlot
The recent collapse of the Austrian coalition government proves the pitfalls of cooperation
Peter Filzmaier and Flooh Perlot
82
All-in-one communications
In Public Relations and Public Affairs each action will affect the organisation as a whole
Miroslav Ribic
In Public Relations and Public Affairs each action will affect the organisation as a whole
Miroslav Ribic
BOOKS
86
Communications Reader
MOVERS
The latest changes of career
88
Career paths
ASSOCIATION
European Association of Communication Directors
90
Communication Directors
QUESTIONS TO...
The personal side of Communication Director
98
Despoina Tzimea
