Issue: Natural Competitors: The struggle between journalism and PR 02/2008
AGENDA SETTER
Communication ideas in the eyes of experts
06
Raising Awareness, Raising Profiles
10
Pommes Frittes & Magritte
LEADERS
Those who make the decisions
14
Leading TV news editors in Europe
18
CEO Stockwatch by CARMA International
STRATEGIC THINKER
The academic stand on communication
26
Olympic Spiel
Calls for dialogue around China and the Beijing Olympics seem to be falling on deaf ears
Tor Bang
Calls for dialogue around China and the Beijing Olympics seem to be falling on deaf ears
Tor Bang
30
Heads Above Water
The importance of communications is playing an increasing role in strategic reputation management
Interview with Leslie Gaines-Ross
The importance of communications is playing an increasing role in strategic reputation management
Interview with Leslie Gaines-Ross
TEAM PLAYER
How to improve personnel management and your career
34
Executive Flight Plan
HR accommodates increasingly international teams
Guido Borman
HR accommodates increasingly international teams
Guido Borman
38
The Evolution of Human Resources
Trying to attract the best and brightest
Chris Brewster
Trying to attract the best and brightest
Chris Brewster
BORDER CROSSER
42
Experiencing the unknown – PR-professionals working abroad
Interview with Charles Naylor
Interview with Charles Naylor
STORY TELLER
Looking at the important questions of communication
50
Pitch Perfect?
Walking the tightrope between PR and journalism proves that the two can successfully co-exist
Mary Lisbeth D’Amico
Walking the tightrope between PR and journalism proves that the two can successfully co-exist
Mary Lisbeth D’Amico
54
Media Metamorphosis
With large economic growth, PR in Eastern Europe is attracting new business
Paolo Casciato
With large economic growth, PR in Eastern Europe is attracting new business
Paolo Casciato
58
An Educational Misconception
How Spanish higher education can help to professionalise and legitimise communications work
Samuel Martín Barbero
How Spanish higher education can help to professionalise and legitimise communications work
Samuel Martín Barbero
62
“Trapped within the same page”
Interview with Nick Davies
Interview with Nick Davies
68
The limits of PR
When public relations reaches its limits, communicators should turn to journalism for inspiration
Bjorn Edlund
When public relations reaches its limits, communicators should turn to journalism for inspiration
Bjorn Edlund
72
Voyage of discovery
Different journalistic landscapes make for an unpredictable time for European PR professionals
Holgar Sievert
Different journalistic landscapes make for an unpredictable time for European PR professionals
Holgar Sievert
76
Towards a multivocal approach
A joint venture with all stakeholders can harmonise the crisis cacophony
Finn Frandsen & Winni Johansen
A joint venture with all stakeholders can harmonise the crisis cacophony
Finn Frandsen & Winni Johansen
78
With a little help from my friends
How Polish newsrooms worked with outside agencies in changing the economy and joining the EU
Ryszard Ławniczak
How Polish newsrooms worked with outside agencies in changing the economy and joining the EU
Ryszard Ławniczak
LAW TALKER
What´s new in the arena of European legislation
82
Treading the same paths
Catherine Gilliard & Henning Ehrenstein
Catherine Gilliard & Henning Ehrenstein
MOVERS
Ways of career
86
Career paths
ASSOCIATION
European Association of Communication Directors
88
Communication Directors
QUESTIONS TO...
The personal side of Communication Director
98
Andrea Radic
