Issue: Weather the Storm! The crucial methods of crisis communication 01/2008
AGENDA SETTER
Communication ideas in the eyes of experts
08
The virtual playground
12
Emissions impossible?
LEADERS
Those who make the decisions
16
Leading magazines in Europe
22
CEO Stockwatch by CARMA International
STRATEGIC THINKER
The academic stand on communication
30
Beyond the borders
Mobile, two-way communication may define the future of consumer interactivity with companies
Michele Sorice
Mobile, two-way communication may define the future of consumer interactivity with companies
Michele Sorice
34
Pre-emptive precision
Managing change requires speed and accuracy both internally and externally
Markus Pickel & Joachim Klewes
Managing change requires speed and accuracy both internally and externally
Markus Pickel & Joachim Klewes
TEAM PLAYER
How to improve personnel management and your career
38
Managing the difficult message
How to prepare employees for a transition process
Peter Finnegan
How to prepare employees for a transition process
Peter Finnegan
42
Success is talent
Trying to attract the best and brightest
Madalina Uceanu
Trying to attract the best and brightest
Madalina Uceanu
BORDER CROSSER
44
Experiencing the unknown – PR-professionals working abroad
Interview with Gregory W. Tucker
Interview with Gregory W. Tucker
STORY TELLER
Looking at the important questions of communication
52
“The key to clear communications”
Training and operational examples prove invaluable as means for handling crises in Europe
Margret Johnston
Training and operational examples prove invaluable as means for handling crises in Europe
Margret Johnston
56
Staying clear of turbulence
How the European Aviation Safety Agency gets a grip on situations at the worst of times
Daniel Höltgen
How the European Aviation Safety Agency gets a grip on situations at the worst of times
Daniel Höltgen
60
"We had to set things straight"
Interview with Astrid Gade Nielsen
Interview with Astrid Gade Nielsen
64
Communications alchemy
Sensitive industries need to take extra measures to obtain the public's trust
David Zaruk
Sensitive industries need to take extra measures to obtain the public's trust
David Zaruk
68
It's the perceptions, stupid!
Definitions of crises vary subjectively. Companies have to understand and adapt
Jesper Strömbäck
Definitions of crises vary subjectively. Companies have to understand and adapt
Jesper Strömbäck
72
From crisis to news: media to the rescue
Disasters are dictated primarily by mass media: An interdisciplinary overview
Tamar Liebes & Menahem Blondheim
Disasters are dictated primarily by mass media: An interdisciplinary overview
Tamar Liebes & Menahem Blondheim
76
Towards a multivocal approach
A joint venture with all stakeholders can harmonise the crisis cacophony
Finn Frandsen & Winni Johansen
A joint venture with all stakeholders can harmonise the crisis cacophony
Finn Frandsen & Winni Johansen
78
Saving face for corporate value
Strategically defending your reputation capital is a question of recognising key factors ahead of time
Kaspar Ulf Nielsen, Charles Fonbrun & Nicolas Trad
Strategically defending your reputation capital is a question of recognising key factors ahead of time
Kaspar Ulf Nielsen, Charles Fonbrun & Nicolas Trad
LAW TALKER
What´s new in the arena of European legislation
86
Consumer care high on the EU's agenda
Catherine Gilliard
Catherine Gilliard
MOVERS
Ways of career
88
Career paths
EVENTS
The entertaining part of work
90
Excellence Awards 2007
ASSOCIATION
European Association of Communication Directors
92
Communication Directors
QUESTIONS TO...
The personal side of Communication Director
98
Anita Kelly
