Issue: The only constant02/2009
AGENDA SETTER
Communication ideas in the eyes of experts
6
Fighting the flab
10
aking music history to save the children
LEADERS
Those who explain Europe
14
Head communicators at Europe's most prominent football clubs
18
CEO Stockwatch by CARMA International
STRATEGIC THINKER
The academic stand on communication
26
Love your agencies
Following some basic rules will help companies to successfully cooperate with their PR agencies
Christian Schultz
Following some basic rules will help companies to successfully cooperate with their PR agencies
Christian Schultz
30
Public opinion in an unstable context
What the generation of uncertainty will expect from the corporate world
Jean-Pierre Beaudoin
What the generation of uncertainty will expect from the corporate world
Jean-Pierre Beaudoin
TEAM PLAYER
How to improve personnel management and your career
38
From private to public
Experience in the public sphere can offer invaluable tools to develop your communications career
James Magowan
Experience in the public sphere can offer invaluable tools to develop your communications career
James Magowan
42
Measuring success around the world
Each society has its own definition of success, as this international survey proves
Wolfgang Mayrhofer and Katharina Chudzikowski
Each society has its own definition of success, as this international survey proves
Wolfgang Mayrhofer and Katharina Chudzikowski
BORDER CROSSER
46
Experiencing the unknown - PR professionals working abroad
Interview with Meglena Kuneva
Interview with Meglena Kuneva
STORY TELLER
Looking at the important questions of communication
52
Seasonal readjustments
Communications should be at the heart of any successful change strategy
Dafydd Phillips and Richard Morgan
Communications should be at the heart of any successful change strategy
Dafydd Phillips and Richard Morgan
56
Corporate transformation
To reinvent a company, both internal as well as external stakeholders need to be taken care of
John McLaren
To reinvent a company, both internal as well as external stakeholders need to be taken care of
John McLaren
60
Sizing up change challenges
A recent survey shows that some processes of transformation are easier to handle than others
Claudia Mast
A recent survey shows that some processes of transformation are easier to handle than others
Claudia Mast
64
Hearts, heads and hands
Communicating with empathy is crucial to reassure worried workers in a period of trouble
Terry L. McKenzie and Sheira Ariel
Communicating with empathy is crucial to reassure worried workers in a period of trouble
Terry L. McKenzie and Sheira Ariel
68
Normalisation and deviance in change
The act of communication is more than just transferring information; it is change in itself
Alan Zaremba
The act of communication is more than just transferring information; it is change in itself
Alan Zaremba
72
Tri-colour comms
When three Italian insurance companies became one, it was the communications team's time to act
Fabio Dal Boni
When three Italian insurance companies became one, it was the communications team's time to act
Fabio Dal Boni
76
Altered images
In the age of social media, communications professionals need to change the way they manage reputations
Pekka Aula
In the age of social media, communications professionals need to change the way they manage reputations
Pekka Aula
80
Communicating Europe in Partnership
As the EU evolves, communications must adapt to better convey the multifaceted state of the Union
Tamas Szucs
As the EU evolves, communications must adapt to better convey the multifaceted state of the Union
Tamas Szucs
BOOKS
84
Communications Reader
MOVERS
The latest changes of career
88
Career paths
ASSOCIATION
90
European Association of Communication Directors
QUESTION TO...
The personal side of Communication Director
98
Juliette Ebélé
